Tremor Media Reaches Broadest Audience with Video Ads

According to a recent report from comScore, Tremor Media reached the broadest audience of American consumers with video ads during the month of July.

The video ad network showed ads to nearly one-fifth of the entire U.S. population (19 percent) in July. Meanwhile, YouTube reached the most consumers of all non-video ad networks. Hulu played the greatest number of video ads during July, showing the average viewer more than 27 ads.

Though it wasn’t one of the top advertisers, YouTube accounted for the most unique viewers in July. More than 140 million American internet users watched videos on the Google-owned site, with the average viewer spending nearly 283 minutes on YouTube.

More than 178 million Americans – 84.9 percent of the total U.S. internet audience – watched videos online in July, solidifying the platform as an effective marketing channel for businesses.

With more consumers watching video content on the web, they are gradually accepting video ads. According to a recent report from Metacafe, 55 percent of consumers find video ads to be as acceptable as traditional television ads.