Mercedes-Benz Combines Free Music With Social Media To Boost Fan Base

Luxury automaker Mercedes-Benz has combined free music and social media to help extend the brand’s reach, further engage consumers, and boost their online fan base.

The first Mercedes-Benz Mixed Tape playlist of 2012, called “Silver Vibrations,” features 10 tracks by American and European artists and is available for free download through the initiatives’ dedicated Facebook page.

While on the page, fans can listen to and download each song separately, or click through to the Mixed Tape music platform to download the entire playlist together as a .zip file. Mixed Tape also features biographies of featured emerging artists, a music blog, and custom artwork for each new album cover.

A new compilation is featured every eight weeks and once a new album has been released, the previous edition is no longer available for download, encouraging music lovers to visit often. The music covers a broad range of genres, including Soul, Indie, Electronica and more, and fans can Share the music with their friends via Facebook and Twitter.

Mercedes also included music in their marketing strategy last fall, according to Luxury Daily, when the luxury automaker pushed their M-Class models with sponsored stations on internet-radio provider Pandora.