Anarchy: The Graphic Novel was launched today on the Axe channel, which has more than 12,245 subscribers and tops 15 million total views. The story follows the “Anarchy Girls” as they create chaos around the world and new sequences will be uploaded every few days. Fans can shape and interact with the story by posting their suggestions and votes for plot twists, and some could even end up becoming a character.

The channel also gives consumers a behind the scenes look into the making of the novel and the team at Aspen Comics, with whom Axe partnered on the initiative. Fans can also “Spread Anarchy” by sharing the page via Facebook, Twitter and Tumblr.

Followers can also submit their plot and character suggestions through Axe’s Facebook page, which has more than 2.3 million Likes, or the brand’s Twitter feed, with upwards of 50,885 followers.

The worldwide campaign promoting Anarchy was first introduced with teaser commercials online and in movie theaters earlier this month, and is being supported with print and online ads, as well as television commercials that will begin running widely on January 29th, according to the New York Times.

The revamped app allows consumers to choose their preferred program and options include how to reach an ideal weight, maintain their current weight, prepare for a special event with a customized diet plan, or sign up for the Special K Challenge.

Users can pick from three meal plans that incorporate Special K products, including an option for vegetarians, one specific to those who like to cook, and simple recipes for those who don’t.

With the app consumers can maintain a journal of their weight loss progress, create shopping lists, and track their meals, and as they near their goals they receive virtual badges to help them stay motivated.

Special K is supporting the app with a website, and users can sync the mobile app to a desktop version to make tracking even easier, according to Mobile Marketer.

The iPhone and Android app is part of the cereal brand’s overall marketing strategy for 2012, which includes print, television, online and social media.

After putting on those fancy red sweatshirts, followed by a quick training session on the new digital tablets, our team of volunteers was ready to fan out around the concourse and sell, sell, sell! Thanks to new technology that allows sales to continue further into the game, the Canucks for Kids Fund 50/50 prizes have been bigger than ever, with average jackpots so far this season up around $35,000.

This was the first of three games this year that RHINO.ca will assemble a team of volunteers to help sell 50/50 tickets, and our first group had no trouble settling into the sales groove. There was even some friendly competition amongst the group as to who could sell the most, and we can’t wait for the results to see who will take home bragging rights.

After sales closed we made our way up to Level 400 to catch the rest of the game, which was not only a win by our Vancouver Canucks, but also a shutout for Roberto Luongo.

We love this aspect of our partnership with the Vancouver Canucks, which allows us to offer these fun volunteer nights to some great community groups. One down, two to go this season, and we look forward to our next 50/50 night coming up in March.

Thanks again to the Vancouver Fire Fighters and Coquitlam Firefighters for helping out!

The first Mercedes-Benz Mixed Tape playlist of 2012, called “Silver Vibrations,” features 10 tracks by American and European artists and is available for free download through the initiatives’ dedicated Facebook page.

While on the page, fans can listen to and download each song separately, or click through to the Mixed Tape music platform to download the entire playlist together as a .zip file. Mixed Tape also features biographies of featured emerging artists, a music blog, and custom artwork for each new album cover.

A new compilation is featured every eight weeks and once a new album has been released, the previous edition is no longer available for download, encouraging music lovers to visit often. The music covers a broad range of genres, including Soul, Indie, Electronica and more, and fans can Share the music with their friends via Facebook and Twitter.

Mercedes also included music in their marketing strategy last fall, according to Luxury Daily, when the luxury automaker pushed their M-Class models with sponsored stations on internet-radio provider Pandora.

Winning Number: 113 185 946 – $31,720

Be proud of yourselves Canucks fans! The Canucks for Kids Fund 50/50 program, presented by RHINO.ca, has become the most successful in the NHL.

Minnesota Wild 0 @ Vancouver Canucks 3  – FINAL

Goal Scorers:

VAN: D. Sedin (06:42 – 1st), A. Burrows (10:24 – 1st), M. Malhotra (EN, 19:31 – 3rd)

Goalies:

MIN: J. Harding (L)
VAN: R. Luongo (W)

Three Stars:

1st: Roberto Luongo
2nd: Alexandre Burrows
3rd: Daniel Sedin

With the Zegna Live app, fans can watch a live-stream of the brand’s fashion shows, beginning with the autumn/winter 2012 collection on January 14th. Fashion fans will have access to behind the scenes show details and backstage secrets, as well as images and notes for each look featured.

Consumers can also use the app to buy a select number of items highlighted on the runway, and orders made via the ecommerce function right after the show will be processed and shipped immediately.

Zegna Live users can choose to connect the app to their Facebook profiles using the “join” tool to share fashion ideas and favourite runway looks with friends. The luxury men’s wear line has more than 70,260 Facebook fans.

Between fashion shows, Zegna will continually update the app with videos, product information and other branded content, according to Luxury Daily.

Donating thousands of hours each year to community initiatives and fundraising events, the Firefighters are no stranger to volunteer work and we have no doubt they will bring their best “Get your 50/50” voices to the game!

Thanks to new digital technology and dedicated Vancouver fans, the Canucks for Kids Fund 50/50 Program, presented by RHINO.ca, is bigger than ever with average jackpots around $35,000.

As part of our partnership with the Vancouver Canucks, we are able to offer these fun volunteer opportunities to some of our favourite community groups. This is the first of three games this season RHINO.ca will team up with local organizations to help support the Canucks for Kids Fund, and we look forward to fanning out around concourse with Vancouver and Coquitlam Firefighters for such a great cause.

As they say, you’ve got to be in it to win it, so if you’re at the game be sure to stop and say hello to our volunteers and pick up your tickets! As always, tickets are 3 for $5, 7 for $10 or 18 for $20.

Check back later this week for event photos!

Winning Number: 655 920 332 – $31,940

Be proud of yourselves Canucks fans! The Canucks for Kids Fund 50/50 program, presented by RHINO.ca, has become the most successful in the NHL.

San Jose Sharks 3 @ Vancouver Canucks 2 – FINAL SO

Goal Scorers:

SJS: B. Ferriero (01:34 – 2nd), P. Marleau (10:32 – 2nd), M. Handzus (00:00 – SO)
VAN: J. Hansen (15:42 – 1st), C. Hodgson (PPG, 11:35 – 3rd)

Goalies:

SJS: A. Niemi (W)
VAN: R. Luongo (L)

Three Stars:

1st: Cody Hodgson
2nd: Patrick Marleau
3rd: Roberto Luongo

Examples include French fashion house Chanel, who added to their Christmas campaign by launching a holiday wishes video on their Facebook page, featuring the brand’s iconic double C logo.

The video featured sparkling black and gold bottles of Chanel perfume arranged to read “happy new year,” and ends by inviting viewers to “share the Chanel wishes” by sending it to friends via social media or email, according to Luxury Daily.

March Jacobs also created a video that has employees sporting New Year’s Eve accessories and noisemakers, holding bottles of champagne, and dancing around in piles of colourful tissue paper. The video was posted on the brand’s YouTube page, and was supported by an email campaign to the fashion house’s newsletter subscribers, asking them to celebrate the New Year with Marc Jacobs.

As part of their overall holiday campaign, the brand asked consumers to use the #MarcFam hashtag and invited them to post their photos to Marc Jacobs’ social networks.

Winning Number: 305 582 164 – $39,600

Be proud of yourselves Canucks fans! The Canucks for Kids Fund 50/50 program, presented by RHINO.ca, has become the most successful in the NHL.

Edmonton Oilers 3 @ Vancouver Canucks 5 – FINAL

Goal Scorers:

EDM: J. Eberle (PPG, 10:50 – 2nd), R. Smyth (PPG, 12:18 – 2nd), C. Potter (05:04 – 3rd)
VAN: A. Ebbett (03:11 – 1st), D. Sedin (08:13 – 1st), A. Ebbett (16:51 – 1st), A. Burrows (SHG, 11:36 – 2nd), R. Kesler (03:14 – 3rd)

Goalies:

EDM: N. Khabibulin (L)
VAN: R. Luongo (W)Three Stars:

1st: Alexandre Burrows
2nd: Jordan Eberle
3rd: Ryan Kesler