Revamped Mobile App Part of Kellogg’s 2012 Marketing Strategy
Kellogg is promoting the Special K diet with an updated version of their myPlan mobile app, making it easier for users to manage their weight loss efforts while on the go.
The revamped app allows consumers to choose their preferred program and options include how to reach an ideal weight, maintain their current weight, prepare for a special event with a customized diet plan, or sign up for the Special K Challenge.
Users can pick from three meal plans that incorporate Special K products, including an option for vegetarians, one specific to those who like to cook, and simple recipes for those who don’t.
Zegna Adds Enhanced Mobile App To Digital Toolbox
Ermenegildo Zegna is starting off the New Year by boosting their digital efforts with an enhanced mobile application available for iPad and iPhone.
With the Zegna Live app, fans can watch a live-stream of the brand’s fashion shows, beginning with the autumn/winter 2012 collection on January 14th. Fashion fans will have access to behind the scenes show details and backstage secrets, as well as images and notes for each look featured.
Consumers can also use the app to buy a select number of items highlighted on the runway, and orders made via the ecommerce function right after the show will be processed and shipped immediately.
Barneys Adds Mobile Technology To Improve In-Store Experience
Barneys New York has introduced mobile technology to help improve the customer experience and streamline in-store processes for sales associates.
The point-of-sale technology, called miStore, is being used for loss prevention, order management, and inventory control, as well as for storing customer information. With the store’s iPod touch devices, Barneys staff can look up a customer’s purchasing history, check inventory at other locations, look up order numbers, and complete sales transactions.
“There are practical benefits, like decreasing the square footage for registers and increasing the selling space,” said Tom Tamulewicz, vice president of research and development for Micros-Retail, the company behind miStore. “The larger ROI comes from an improved level of customer service and being able to directly interact with the customer as they are in the middle of their shopping experience.”
Phoenix Suns Add Enhanced SMS To Mobile Strategy
The NBA’s Phoenix Suns are hoping to strengthen fan loyalty and boost sales by adding an enhanced text messaging strategy to their overall mobile marketing plan.
The Suns have teamed up with Phizzle on the interactive campaign, that will allow the team to track specific interests in real-time, and design more relevant and timely content for fans in and out of the arena.
The first SMS campaigns are expected to be launched in January and will include text-to-win contests, text-to-vote polls, and text-to-screen elements, according to Mobile Marketer.
Guinness Adds Augmented Reality App To European Holiday Campaign
Europeans out for a Guinness this Christmas can add a little extra festive cheer to their drinks, thanks to a new “Decorate Your Pint” augmented reality app.
Guinness has teamed up with Blippar to create the iPhone and Android holiday app specifically for European markets. Users can download the app and point their smartphone at the can, bottle or pint glass.
As the phone’s camera displays the beverage, the app recognizes the Guinness logo and asks the user to verify that they are of legal drinking age. Users can then choose from a variety of holiday-themed decals, including snowflakes, presents, and a Santa hat, that they can use to decorate their beer.
Guinness fans can add as many decorations as they like, and then share their creations via Facebook, Twitter and email, according to Mobile Marketer.
