Adidas Rolls Out Largest Marketing Campaign in Brand’s History

This week, Adidas unveiled its largest marketing campaign in the brand’s history. The global ad campaign – “All Adidas” – will connect sports, music and fashion by featuring soccer stars David Beckham and Lionel Messi, pop singer Katy Perry, hip hop artist B.o.B and University of Notre Dame football and skateboarders Silas Baxter-Neal, Lem Villemin and Jake Donnelly in 30- and 60-second television spots and a two-minute online version. The extended version will be available on the brand’s YouTube channel and Facebook Fan Page.

“Today’s consumers are not one-dimensional,” said Patrik Nilsson, president of Adidas America.

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