Axe Launches New Fragrance With Graphic Novel On YouTube
Unilever has launched a new fragrance under its personal care brand Axe, and this time, the line that was once only for men is also rolling out a scent for women. The fragrance line, called Anarchy, is being introduced online with a graphic novel on the brand’s YouTube page, and fans can help shape the outcome.
Anarchy: The Graphic Novel was launched today on the Axe channel, which has more than 12,245 subscribers and tops 15 million total views. The story follows the “Anarchy Girls” as they create chaos around the world and new sequences will be uploaded every few days. Fans can shape and interact with the story by posting their suggestions and votes for plot twists, and some could even end up becoming a character.
Revamped Mobile App Part of Kellogg’s 2012 Marketing Strategy
Kellogg is promoting the Special K diet with an updated version of their myPlan mobile app, making it easier for users to manage their weight loss efforts while on the go.
The revamped app allows consumers to choose their preferred program and options include how to reach an ideal weight, maintain their current weight, prepare for a special event with a customized diet plan, or sign up for the Special K Challenge.
Users can pick from three meal plans that incorporate Special K products, including an option for vegetarians, one specific to those who like to cook, and simple recipes for those who don’t.
Canucks for Kids Fund Gets A Little Help from Coquitlam & Vancouver Firefighters
A big thank you to the Coquitlam and Vancouver Firefighters who came out to help sell Canucks for Kids Fund 50/50 tickets at Wednesday’s Canucks’ game, as part of RHINO.ca’s 50/50 night at Rogers Arena.
After putting on those fancy red sweatshirts, followed by a quick training session on the new digital tablets, our team of volunteers was ready to fan out around the concourse and sell, sell, sell! Thanks to new technology that allows sales to continue further into the game, the Canucks for Kids Fund 50/50 prizes have been bigger than ever, with average jackpots so far this season up around $35,000.
This was the first of three games this year that RHINO.ca will assemble a team of volunteers to help sell 50/50 tickets, and our first group had no trouble settling into the sales groove. There was even some friendly competition amongst the group as to who could sell the most, and we can’t wait for the results to see who will take home bragging rights.
Mercedes-Benz Combines Free Music With Social Media To Boost Fan Base
Luxury automaker Mercedes-Benz has combined free music and social media to help extend the brand’s reach, further engage consumers, and boost their online fan base.
The first Mercedes-Benz Mixed Tape playlist of 2012, called “Silver Vibrations,” features 10 tracks by American and European artists and is available for free download through the initiatives’ dedicated Facebook page.
While on the page, fans can listen to and download each song separately, or click through to the Mixed Tape music platform to download the entire playlist together as a .zip file. Mixed Tape also features biographies of featured emerging artists, a music blog, and custom artwork for each new album cover.
Vancouver Canucks 50/50 Draw – Presented by RHINO.ca
Wednesday, January 4th
Winning Number: 113 185 946 – $31,720
Be proud of yourselves Canucks fans! The Canucks for Kids Fund 50/50 program, presented by RHINO.ca, has become the most successful in the NHL.
Minnesota Wild 0 @ Vancouver Canucks 3 – FINAL
Goal Scorers:
VAN: D. Sedin (06:42 – 1st), A. Burrows (10:24 – 1st), M. Malhotra (EN, 19:31 – 3rd)
Goalies:
MIN: J. Harding (L)
VAN: R. Luongo (W)
